As the UK’s much-loved tea brand, we at Typhoo are proud to announce the launch of our new Typhoo Eco refill. Not only does it have 92% less packaging than standard cartons but its better value too! And who better to help us launch this new innovation than the adventurer extraordinaire Ben Fogle. Ben who is a self confessed 00-drinker, has already hit our screens in a series of our adverts .   The tongue-in-cheek adverts, accompany a new look which sees our pack design return to its iconic pillar box red colour and incorporates the Union Jack to celebrate Typhoo’s British heritage.

Ben who is well-renowned for his thrill seeking adventures such as rowing the Atlantic and trekking across Antarctica by foot, is always looking for his next challenge. So, armed with a full cup of Typhoo tea, he ventured into a wind tunnel, traditionally used for testing the aerodynamics of an F1 racing car, to undertake the Typhoo typhoon challenge. Sound easy?